Frequently Asked Questions (FAQ) for brandpoint.ai

What is brandpoint.ai?

— brandpoint.ai is an innovative platform that analyzes how different Large Language Models (LLMs) perceive and represent your brand. It provides unique insights into your brand's digital footprint from an AI perspective.

How does brandpoint.ai work?

1. You input your brand name, your email address and select an LLM to audit your brand with.
2. brandpoint.ai sends carefully crafted prompts to the chosen LLM.
3. The LLM's responses are collected in a structured format.
4. We process this data to create comprehensive reports with visualizations.
5. You receive an on-demand report with actionable insights about your brand's AI perception.

Which LLMs does brandpoint.ai support?

— brandpoint.ai currently supports a range of popular LLMs, including but not limited to Anthropic Claude Sonnet 3.5, Google Gemini Pro 1.5, Open AI GPT-4o, Meta LLAMA 3, Mistral AI and others. We continually update our list of supported models to ensure comprehensive coverage.

Why is LLM brand auditing important?

— As LLMs become more integrated into daily life and decision-making processes, understanding how they perceive and represent your brand is crucial. This knowledge can inform marketing strategies, crisis management, and overall brand positioning in an AI-driven world.

Who can benefit from using brandpoint.ai?

— brandpoint.ai is valuable for a wide range of professionals, including:

• Brand managers and marketing teams
• PR firms
• Market research companies
• Competitive intelligence professionals
• SEO and digital marketing agencies
• Corporate communications departments
• Crisis management teams
• Product development teams
• Investors and venture capitalists
• Academic researchers

How often should I run an audit with brandpoint.ai?

— We recommend running audits regularly, especially after significant brand events, product launches, or changes in your marketing strategy. Monthly or Quarterly audits can help track changes in AI perception over time.

Can brandpoint.ai help with crisis management?

— While brandpoint.ai is not designed to handle crisis situations, it can still be useful. It allows you to quickly assess how LLMs are interpreting and potentially propagating information about your brand during critical times in addition to other methods.

How accurate are the insights provided by brandpoint.ai?

— brandpoint.ai provides a snapshot of how LLMs perceive your brand based on their training data. While this offers valuable insights, it's important to remember that LLMs can have biases or outdated information. We always recommend using our insights in conjunction with other market research methods.

Is my brand information kept confidential when using brandpoint.ai?

— We take data privacy very seriously. We are not using any reports generated through our system to train or improve the LLMs we audit. Our reports do not contain any Personally Identifiable Information (PII).
However, it is important to distinguish the two use cases:

1. Free reports: since there's no signup required for generating up to 5 reports for free, all the reports generated for free are available to the public.
2. Personalized or Paid reports: all the reports generated while being logged-on to the platform and/or any personalized reports. In this case, the reports, your brand information and audit results are kept strictly confidential.

If you generted a free report and want to take it out of the platform, send us an email to: support@brandpoint.ai, and we will assist you with your request.

Additionally, please check our Privacy Policy and Terms of Service

Can I compare my brand's perception across different LLMs with brandpoint.ai?

— Absolutely! brandpoint.ai allows you to run audits across multiple LLMs, providing a comparative analysis of how different AI models perceive your brand.

How does brandpoint.ai handle potential biases in LLM responses?

— We're transparent about potential biases in our reports. Our analysis includes flags for potential biases, and we provide context on how to interpret results considering these limitations.

Can I customize the questions asked during the brandpoint.ai audit?

— While we have a standard set of prompts designed to gather comprehensive brand insights, we offer premium plans that allow for some customization to address specific concerns or areas of interest.

How does brandpoint.ai present the audit results?

— Results are presented in an easy-to-understand web-based report featuring charts, graphs, and textual analysis. The report highlights key findings and provides actionable recommendations.

Is technical expertise required to use brandpoint.ai?

— No technical expertise is required. brandpoint.ai's user-friendly interface is designed for marketing and brand professionals. However, we do offer advanced features for users who want to dive deeper into the data.

How does brandpoint.ai differ from traditional brand auditing methods?

— Unlike traditional methods that focus on human perceptions, brandpoint.ai provides unique insights into how AI systems understand and represent your brand. This is increasingly important as AI plays a larger role in information dissemination and decision-making processes.

Can brandpoint.ai help improve our SEO strategy?

— While not primarily an SEO tool, the insights gained from brandpoint.ai can inform your SEO strategy by revealing how AI systems interpret and prioritize information about your brand.

Does brandpoint.ai offer support or consultation services?

— Yes, we offer customer support for all brandpoint.ai users. Premium plans include consultation services to help interpret results and develop AI-aware brand strategies.